The 1:1 Diet, originally known as The Cambridge Diet, was launched in the UK in 1984 and has helped thousands of people worldwide lose weight and live healthier, happier lives. The 1:1 Diet is a Direct Selling business. That means we have a network of Consultants across the UK who work one-to-one with dieters. We give Consultants all the support they need to run their own business, which means they can choose their own hours and have uncapped earning potential, and they get a job that suits their lives and their families with some fab rewards and recognition along the way. Perfect. Our Product, our people and our business have won many awards throughout our history.